digital projects eurostar pitch
eurostar - website concept
To coincide with the new Eurostar branding we were asked to pitch for the website. Two concepts were produced. A safe option and something more contemporary that would appeal to a younger market. Full screen photography with associated offers was a complete change for Eurostar and though it was the preferred design it was seen as being to edgey for their core market. Aspects of the design were put into the safer option!