print projects mcdonald's olympic champions crew
mcdonald's - occ print and web collateral
The Olympic Champions Crew was an opportunity for selected employees to go to the games and work in Beijing. Conventional branding was set aside for a looser more fun feeling website. A travel bag theme was the designs inspiration. Following the website OCC print collateral was produced in the same style including an invite, folder and signage. This was a private project for McDonald's via Iluka (events agency).